wildaspie

“Link Love” is an Internet custom similar to link reciprocation.  The main difference is that reciprocation, as the name implies, has both parties in agreement of placement of links.  Link Love is less formal and sometimes one-sided.

Bloggers, in particular, engage in Link Love, sharing their favorite Internet finds as well as content, products, and services.

Link Love is especially popular among those particular about Internet ranking as measured by sites like Technorati, Blogged, Google, and Digg.

Even those not concerned with Internet popularity appreciate Link Love, since it shows that their work is appreciated by others.

Many blog templates offer a “blogroll,” or list of blogs or sites that the author enjoys; this is an easy and generous way to spread the Link Love.